Family & Fashion

Denim geniuses and real-life couple Carrie and Matt Eddmenson built their fashion and lifestyle brand, Imogene + Willie, to honor their eight grandparents, two of whom provide the brand’s name. Drawing inspiration from the dedication and hard work Carrie and Matt saw in their grandparents’ lives, the Nashville, Tennessee-based clothing company strives to produce functional, durable, and comfortable products—notably their fantastically crafted jeans for both men and women—made with love and compassion. It’s heartwarming and refreshing to see a design team so rooted in family values and so enthusiastic about sharing them.

Imogene and Willie Nashville TennesseeImogene and Willie Nashville TennesseeImogene and Willie Nashville Tennessee

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