Let’s Hear It For Science

Recently, clothiers have started carrying seersucker in modern slimmer cuts, but Betabrand has upped the ante with the help of science. The clothing label partners fashion designers with engineers to solve problems that many didn’t know existed. Even though seersucker is light and breathable, traditionally the ridges run up and down, which directs heat up your pant legs to the rest of your body. Not good. By changing the direction of the fabric to run horizontally on these Blue Seersucker Pants, you have not only a modern take on a classic, but also a cooler pant. Yay science!